The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
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- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
Ducking Autocorrect
Agency: Clemenger BBDO Sydney / Walsh Bay
Client: Dry July Category: Radio & Audio
The Dissolving Poster
Agency: BETC / São Paulo
Client: Habitat For Humanity Category: Out of Home / Health & Wellness
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Out of Home / Health & Wellness
Phone-Life Balance
Agency: Ogilvy / New York
Client: Motorola Category: Out of Home / Health & Wellness
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Products
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Digital / Social Media
Booberang
Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client: Breast Cancer Care Category: Digital / Social Media
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna Category: Digital / Social Media
Pre-Testie Bestie
Agency: FCB New Zealand / Auckland
Client: Health Promotion Agency Category: Digital / Social Media
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Digital / Social Media
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Film / Pharma
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Health & Wellness
The Dissolving Poster
Agency: BETC / Sao Paulo
Client: Habitat For Humanity Category: Innovation in Health & Wellness
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Innovation in Health & Wellness
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro
Client: hospital moinhos de vento Category: Print / Health & Wellness
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Print / Health & Wellness
Around The Corner
Agency: Area 23, An FCB Health Network Company / New York
Client: UMD Urgent Care Category: Print / Health & Wellness
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London
Client: Merck Category: Integrated Campaign
Make Room
Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm
Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Film / Health & Wellness
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Film / Health & Wellness
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Film / Health & Wellness
90 minutes
Agency: CLM BBDO / Boulogne-Billancourt
Client: St-Hubert Category: Film / Health & Wellness
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Film / Health & Wellness
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Digital / Web & Mobile
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Digital / Web & Mobile
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Digital / Web & Mobile
The Worst Restaurant In Town
Agency: Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA
Client: The diaTribe Foundation Category: Digital / Web & Mobile
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Monthly
Agency: john st. / Toronto
Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
AUTISM CAN WORK
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie
Client: Andros Category: Public Relations
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Public Relations
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York
Client: Mucinex Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers
Agency: The Classic Partnership Advertising / Dubai
Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Direct Marketing
No more ups and downs
Agency: Havas Lynx Group / Manchester + Vault 49 / New York
Client: Mundipharma Category: Print / Pharma
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR
Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Digital / Use of Technology
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Branded Content
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Branded Content